Highly reviewed ILMA Annual Meeting speaker and crisis communications expert Gerard Braud takes a deeper look at why a crisis comms plan is essential for every business. What is a crisis? (Hint: It’s more than just fires and hurricanes.) Who should be the designated spokesperson during a crisis? (It’s not the CEO!) Does your company need a social media policy? Get your head around this crucial yet often overlooked piece of running a successful business.
Recorded November 2021
Want more Braud? Check out The Braudcast on YouTube:
ILMA Members: Use discount code ILMA10 for 10% off your monthly subscription and 10% off set up fee
Connect with Gerard on LinkedIn:
If you have any feedback or suggestions for future LubeTrends topics, or if you'd like to be a guest on the LubeTrends podcast, contact us at LubeTrends@ilma.org.