Episode 03: Be Prepared for Your Crisis

Episode Notes

Highly reviewed ILMA Annual Meeting speaker and crisis communications expert Gerard Braud takes a deeper look at why a crisis comms plan is essential for every business. What is a crisis? (Hint: It’s more than just fires and hurricanes.) Who should be the designated spokesperson during a crisis? (It’s not the CEO!) Does your company need a social media policy? Get your head around this crucial yet often overlooked piece of running a successful business.

Recorded November 2021

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